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September 6, 2017
Apple Backtracks on the Blue Bar of Shame for Location-Based Apps in iOS 11
Allison reports that "apps that users allow to persistently track their location will not have to show the blue bar." The blue bar still will be in play for apps tracking location only while in use. Huge news for a ton of app categories.ADEXCHANGER.COM
How the GDPR Will Disrupt Google and Facebook
"Google and Facebook will be disrupted by the new European data protection rules that are due to apply in May 2018... Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission."
Thanks to Seth Berman for sharing via the Grow.co Slack channel!
Apply here if you want to apply join the channel — a lot of great content and tips being shared there daily.PAGEFAIR.COM
How M.Gemi Tested Video Ads Using Static Slideshows
This agency tested video on behalf of M.Gemi by running static assets as slideshows and found it to be successful. This isn't the most substantative article, but I thought it was a good reminder that testing slideshows can be worthwhile.ORIONCKB.COM
How to Leverage Long Tail Pages to Laser Focus FB Interest Targeting
Going deep on FB page research to build extremely targeted FB interest audiences.SEBASTIAN-KULL.ME
The Ultimate Guide to Preview Text Support
This was an article written in Feb 2017 that I just stumbled across. It's extremely helpful. It focuses entirely on best practices for Preview text/Preheader text in emails. I was surprised (and pleased!) to learn that in their testing slapping display:none; on top of the preview text div didn't materially hurt delivery/performance.LITMUS.COM