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Issue 185

March 15, 2018


How to Scale Your Facebook Ad Spend From $400k/mo to $1.2 mln/mo

An approach to FB ads by Scentbird, a fragrance company. They committed to a total daily spend minimum/budget and cycled in new ad sets and creatives to fit that budget. I’ve seen that work well myself, more or less.

This approach assumes a mix of broad, LAL, saved audience etc ad sets, rather than the simpler approach with fewer ad sets (ex: all genders 18+) that FB reps usually suggest.


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