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January 10, 2018
A Summary Of Facebook Campaign Budget Optimization
A basic documentation of the new functionality, featuring a series of screenshots of the UI. I don't have access to this yet myself as it is still rolling out.http://growco.cmail19.com/t/i-l-bllhijl-vohlhkdt-b/
Pop-Up Mobile Ads Surge as Sites Scramble to Stop Them
I've referenced this a few times on this newsletter before as I run into this as an end user all the time. Your phone doesn't have a virus... it's all thanks to terrible display ads.WIRED.COM
What Marketers Should Know as Google Moves Forward With Purchases on Google
Purchases on Google is still alive. This is a solid overview. I feel like every ~6 months there is a LOT of excitement about some streamlined shopping experience built into FB/Google/Snap/Instagram etc, but few of these efforts have ever reached meaningful scale. This, obviously, seems different.MERKLEINC.COM
Product & Design
Google Announces Solution to Longstanding AMP Cache URL Display Problem
"TL;DR: We are making changes to how AMP works in platforms such as Google Search that will enable linked pages to appear under publishers’ URLs instead of the google.com/amp URL space while maintaining the performance and privacy benefits of AMP Cache serving." <- This would be a big improvement for AMP once they finish it.AMPHTML.WORDPRESS.COM
Key Misconceptions Still Slow the Acceptance of AMP
I think this author is spot on about misconceptions slowing adoption. And his point about building all core pages in AMP is a compelling one although that very much depends on the complexity of the site.STONETEMPLE.COM