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February 15, 2017
Engagement Benchmarks by Category by Appsflyer
It requires completing a lead form, but it's worth it. There is a ton of data here — including Day 1 / 7 / 30 retention rates by category, install > purchaser rates, differences in retention between platforms, organic vs. nonorganic, etc. At 60 pages, it's a wall of useful information.APPSFLYER.COM