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April 4, 2018
Facebook’s Removing Third-Party Targeting Data: What Marketers Need to Know
I think this bit is the key point to understand about this change: "It also includes household income targets, even though Facebook does not disclose the source(s) it uses for this data."MARKETINGLAND.COM
The Complete Guide to Customer Data Platforms
The "customer data platform" moniker has taken off and is approaching ubiquity in our industry. This guide from mParticle attempts to explain what they are, why are they exist and how they are different (especially in relation to DMPs which sometimes get incorrectly conflated). FYI this does require a form fill.MPARTICLE.COM
The World’s First Online Only Apple Search Ads Conference, hosted by SearchAdsHQ
This is an online event focused specifically on Apple Search Ads that begins a week from today. Content will be Q&A sessions, panel discussions and webinars, with insights from SplitMetrics, Clevertap, Branch and others.GO.SPLITMETRICS.COM
Princeton Study Finds Very Few Affiliate Marketers Make Required Disclosures on YouTube and Pinterest
FTC rules has clearly not caught up to mid and long tail of the influencer marketing world.TECHCRUNCH.COM
Product & Design
Google’s AMP Project Announces New Consent Component Ahead of GDPR Compliance Deadline
Useful if you are working with AMP.SEARCHENGINELAND.COM