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March 15, 2018
How to Scale Your Facebook Ad Spend From $400k/mo to $1.2 mln/mo
An approach to FB ads by Scentbird, a fragrance company. They committed to a total daily spend minimum/budget and cycled in new ad sets and creatives to fit that budget. I’ve seen that work well myself, more or less.
This approach assumes a mix of broad, LAL, saved audience etc ad sets, rather than the simpler approach with fewer ad sets (ex: all genders 18+) that FB reps usually suggest.MEDIUM.COM
2 Ways to Repurpose Influencer Campaigns to Drive Conversions With Paid Social
Using UGC for paid is a no brainer. The question is whether you do that yourself or engage with “influencer” companies to facilitate it at a likely massive premium.GROWWITHBAMBOO.COM
The Era of Algorithmic Marketing: 6 Mobile Marketers Comment on Google’s UAC & More
Inspired by the above Zalando story, I’ve included this round up of thoughts re: UAC organized by Eric of Mobile Dev Memo.MOBILEDEVMEMO.COM
With an Eye on TV Ad Budgets, YouTube Debuts Search-Based Video Ad Targeting
Search behavior/audience targeting comes to YouTube’s Preferred program. It’s not something I’m very familiar with and it sounds very expensive.DIGIDAY.COM
How Dish Uses Non-Cookie Browser Data to Recognize Online Audiences
I have so many questions! This is basically device finger printing, right? And they are claiming a 40% improvement in marching... really? As described, is this totally privacy compliant? If anyone at an MMP/measurement company felt compelled to respond to write a blog post to explain the above I’d love to read it.ADEXCHANGER.COM