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May 24, 2017
Google Optimize and Other I/O Announcements
Optimize is a visual editor that will allow non-devs to make customizations to their search LPs to allow for more consistency from ad->LP. It is remarkable to me how little investment is made in this sort of thing by major search advertisers. This should help.
They also made some announcement about AMP Ads, which were covered here.ADWORDS.GOOGLEBLOG.COM
Find out What Segments BlueKai / Oracle Think You Are In?
This allows you to quickly see what segments you fall into. My data is extremely noisy (I'm both a female head of household and a man) which isn't entirely fair since I work in the industry. It's still kind of fun.BLUEKAI.COM
Understanding the Values of Monogamers vs Serial Monogamers vs Polygamers
The team at Slice Intelligence made this research report ungated (thank you!).
This is an interesting look at how serial loyalty to a game correlates with lifetime value. Slice based this data on their panel of roughly 600k purchasers with >10 in game purchases.SLICEINT.CO
Lessons From Running $1M in Retail Facebook and Instagram Campaigns
A case study of an unknown ecomm advertiser that found: shorter ad copy > long, single product in view > many, and absolute discounts (ex: $10) > percentages.ADPARLOR.COM
Revcontent Integrates with TUNE, Kochava, & AppsFlyer
In a matter of months, Taboola, Outbrain and RevContent will have gone from zero MMP integrations to coverage with all of the major players in North America. How to best leverage this channel for apps is still an open question in my opinion.MARTECHADVISOR.COM
Amazon Says Push Notifications Are Coming Soon to Alexa-Enabled Devices
Probably worth keeping an eye on the Alexa platform if you are in this space...DEVELOPER.AMAZON.COM
Product & Design
Ticketmaster Demonstrates Cutting Edge Android Instant Apps Technology at Google I/O
A cool take from a dev on the team that built TicketMaster's instant app experience. You can purchase natively without hitting the Play store, which is pretty badass.TECH.TICKETMASTER.COM