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June 21, 2017
Liftoff’s 2017 Mobile Shopping Apps Report
The report highlights user acquisition trends for e-commerce apps - including costs and conversion rates - by OS platform, demographics, and geographic region.
Their series of reports are the best benchmarks I've seen for specific app categories. Worth checking out.LIFTOFF.IO
Instagram Made a Feature to Disclose Celebrity #Sponsored Posts
It's still pretty subtle and therefore it is unclear if this will be sufficient.BUZZFEED.COM
Adicted.io – Allegedly the World’s Largest Facebook Ad Gallery
I'm always on the hunt for a comp intel tool for FB. This one seems pretty decent coverage-wise.ADICTED.IO
What Amazon’s Audience Match Tool Means for Advertisers
Amazon adds lookalikes for in-Amazon media buys.ADEXCHANGER.COM
The Hugely Popular Teen App Musical.ly Has a Hit Show on Its Hands
I appreciate Musical.ly is pretty well "discovered" as a channel at this point, but I included this for those outside of the mobile space who are less aware of how massive their audience is.BUSINESSINSIDER.COM
Oath Is Born: AOL Execs Reveal Plans for Mashup With Yahoo
It's not entirely clear to me what this means for DR advertisers in general or mobile apps advertisers specifically. That said, the bar to clear is pretty low relative to their historical efforts as separate entities (especially on the apps front).ADEXCHANGER.COM
Product & Design
Inside the 6 Hypotheses That Doubled Patreon’s Activation Success
A superb interview/piece from Susan at Reforge. I especially enjoyed this because the core thesis is that they had to roll all of their tweaks into a big overhaul of a critical path. Especially at their scale, this is essentially the only way to find a real winner... incremental A/B testing would just taken too long. In a lot of orgs it seems like exactly these sorts of cross-functional initiatives to optimize core user flows are never resourced at all, so big props to the Patreon team for doing this.
As a final plug, I'm actually a Patreon contributor to a podcast and the experience is seamless!COELEVATE.COM