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Founded in January 2014, is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals.

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Where the mobile growth community gathers.


The premiere mobile app summit is back.

Issue 126

January 18, 2017

Mobile Apps


Facebook Measurement: The Walled Garden Is Cracking a Window

This is a solid AdExchanger interview with Brad Smallwood, VP of Marketing Science at Facebook. I appreciate that Facebook is now running lift tests for certain advertisers, but I really do look forward to the day when that functionality/service is more widely available. Making a sizable, six-figure commitment to a dedicated experiment is a tough sell, but I do appreciate that statistical significance is a big challenge. My guess is that more performance-centric brands will get a crack at this sort of thing (perhaps with less rigid constraints on the experiment timeline and structure?) and I look forward to it.ADEXCHANGER.COM

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