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May 16, 2018
Facebook Playable Ads: Top Five Best Practices
Playable Ads on Facebook are still for games only and are still very much under the radar IMO. This is a great post from the Bidalgo team with tips on how to build effective playable creatives. This format is still in beta but will almost certainly roll out more broadly... and I expect that it won't be a games only option for long.BIDALGO.COM
Customer Data Platform ROI: Marketing Effectiveness
A good pro argument for CDPs from David at mParticle. I think the speed argument is a relatively compelling one as I've definitely seen CDP users be more likely to create smaller, more granular segments that they can action on across channels, whereas you'd be less likely to do so if you needed to create the same segment in multiple, separate vendor interfaces.MPARTICLE.COM
Google AdWords Latest Updates – All You Need To Know 
A good run down of all of the changes to AdWords thus far. The biggest addition that I missed was Outstream video ads as a dedicated video campaign type.ADESPRESSO.COM
A Strategy for App Publishers to Minimize Ad Revenue Loss With GDPR Compliance
An interesting take on the *benefits* of using Age Gating (or an alternative) to explicitly identify a cohort of <13 users so that those users can be held back from certain advertising + services and explicitly targeted with others.MEDIUM.COM
Snapchat Starts Showing Six-Second Ads That Viewers Can’t Skip
These are available only in Shows... for now.ADAGE.COM
Product & Design
Android P’s ‘Actions’ and ‘Slices’ Are a Whole New Way to Use Mobile Apps
"Actions and Slices are ways for third-party app features and even visual design to permeate parts of the Android OS, most notably in search and within Google Assistant."
Slices are especially interesting to me because of the scale of the search app. You can check out the docs on Slices here: https://developer.android.com/guide/slices/.THEVERGE.COM
Google Adds ‘Theming’ to Material Design to Unify Designs Across Applications
Another announcement from Google's I/O.THENEXTWEB.COM
Google Play Instant Opens to All Android Developers
"Google has revealed that Google Play Instant is now open to all Android developers at its I/O 2018 developer conference. The service allows for all Android apps and games to be launched instantly without the need for an install."POCKETGAMER.BIZ