The world's leading community for growth-focused

  • Consumer Brands

  • Startups and Innovators

  • Digital Media Companies

Subscribe to a hand picked round up of the best customer acquisition & retention links every week.

Plus, original essays, and invitations to special events. Free.

About Us

Founded in January 2014, is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals.

Our online communities and in-person events include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

The communities are free to join, and are a great way to learn from and network with innovators and leaders working for the top mobile brands today. Our communities are a safe space for you to share tips, strategies and more, and as such, people we consider vendors (marketing platforms, marketing agencies, tool providers and other solutions pitched toward the marketing community) are not allowed.



Where the mobile growth community gathers.


The premiere mobile app summit is back.

Issue 130

February 15, 2017

Mobile Apps

Engagement Benchmarks by Category by Appsflyer

It requires completing a lead form, but it's worth it. There is a ton of data here — including Day 1 / 7 / 30 retention rates by category, install > purchaser rates, differences in retention between platforms, organic vs. nonorganic, etc. At 60 pages, it's a wall of useful information.


Can Anyone Share Their Experiences With Facebook Targeting Expansion?

Cezary Pietrzak posted about FB's opt-in targeting expansion in the Google Group a few days ago, and it wasn't something I had ever noticed before. I went back and checked, and confirmed that everything I am running is opted-in — so clearly I just missed this entirely. I've included this article in case anyone else wasn't fully aware of this and in the hopes that someone might point to me a study / research about the impact of having their ad groups opted-in vs. opted-out.FACEBOOK.COM


FYI — As of March 14, Google Will Roll All Cross-Device Conversions Into the Main Conversions Column

This was announced in the summer of 2016 but I just received an official notice on my account this week. If you use the Google conversion reporting (aka their pixel) you can expect a bump in mid-March, as they will be folding in the cross-device conversions as well. And, how many of the cross device conversions might also be counted by Facebook or another network's 30 day post click conversion pixel... who knows?GOOGLE.COM

Product & Design

Trending articles from our Weekly Newsletter

The Weekly

Contact Us

Join the Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.