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August 1, 2018
Snapchat Launches Ad Marketplace for Discover Partners & Brings Commercials to Ads Manager
"Commercial spots run exclusively within the app’s TV-like premium content called Shows that are featured in the Discover section of the site." Those are 6 second, non-skippable spots and they will available via this beta via Ads Manager.MARKETINGLAND.COM
Google Search Adds Dataset Schema Support to Search Results
Semi-useful if you publish any content with structured data (ex: quarterly industry benchmarks).SEARCHENGINELAND.COM
Fortnite Might Skip the Google Play Store in Favor of Direct Installs
This really qualifies as a rumor at best, but it's pretty incredible if true.VENTUREBEAT.COM
2018 State of Email Service Providers: Understanding ESP Industry Consolidation, the Top ESPs by Sector and More
I don't normally include lead gen reports, but I thought this one was really interesting. They do a really comprehensive look at the ESP space... one that is consolidating but still sees meaningful entrants pop up regularly (ex: Klaviyo).LITMUS.COM