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July 11, 2018
Improving Discovery of Quality Apps and Games on the Play Store
"Recently, we increased the importance of engagement and app quality in our recommendation systems and users reacted favorably to the changes. With more high-quality titles being surfaced in the Play Store's recommendations, people are playing the games they download more often."ANDROID-DEVELOPERS.GOOGLEBLOG.COM
Thousands of Indie Android Devs on the Brink of Extinction After Play Store Changes Visibility Algorithm Rules
And here is the fallout from the above change, which triggered a ton of commentary in the Gaming Insiders group.GAMASUTRA.COM
Machine Zone Shuts Down Its DSP, Lays off 125 Employees, Including Media Buyers
Cognent seemed like an odd fit from the beginning but there were definitely a lot of smart people involved regardless!ADEXCHANGER.COM
Reddit Gives Advertisers the Option to Include Call-to-Action Buttons in Ads
Their units look a lot like FB and that's a good thing.MARKETINGLAND.COM