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Issue 193

May 16, 2018


Growth

Facebook Playable Ads: Top Five Best Practices

Playable Ads on Facebook are still for games only and are still very much under the radar IMO. This is a great post from the Bidalgo team with tips on how to build effective playable creatives. This format is still in beta but will almost certainly roll out more broadly... and I expect that it won't be a games only option for long.

BIDALGO.COM

Customer Data Platform ROI: Marketing Effectiveness

A good pro argument for CDPs from David at mParticle. I think the speed argument is a relatively compelling one as I've definitely seen CDP users be more likely to create smaller, more granular segments that they can action on across channels, whereas you'd be less likely to do so if you needed to create the same segment in multiple, separate vendor interfaces.

MPARTICLE.COM

Product & Design

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