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November 15, 2017
How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups (Featuring Hubble)
A great and genuinely funny article in parts. Well worth reading.NYTIMES.COM
Product & Design
Google Analytics Is Enhancing Support for AMP on Cache
A fix to how AMP impacts data in Google Analytics. You have to make a change to your core GA JS and the implementation on your AMP pages as well.ANALYTICS.GOOGLEBLOG.COM
Email Pixel Art: The Rarest and Coolest Defensive Design Tactic
How and why to use background colors on table cells to create "pixel art" as a fallback when images are blocked automatically. Some of these examples are really, really well done.LITMUS.COM
Google’s Plan to Block Some Ads Has Ad-Tech Companies Scrambling — and Calling It a Dictator
They are going after a dozen ad types, includes Full-Screen Scrollover ads and autoplay video with sound.BUSINESSINSIDER.COM
Tracking The Fallout From Safari’s Tougher Cookie Stance
I still don't fully understand the implications of ITP, but I'm trying to figure it out.ADEXCHANGER.COM
No More ‘Dark Posts’: Facebook to Reveal All Ads
Facebook is going to expose ALL creatives for any advertiser, which fundamentally changes competitive intelligence on FB + Instagram for the better (I think?) going forward. It's unclear to me exactly how this will work but, regardless, it will be a game changer. Shout to Adam Hadi for the find.ADAGE.COM
A Pro Case for Spending More on Measuring & Ensuring Email Delivery
Email deliverability has to be one of the dullest topics in this industry, but it has major (and obvious) implications. This post is basically a sales pitch in favor of investing more in email delivery via seeds, panels etc. He is 100% right IMO.MARTECHTODAY.COM
2017 Holiday Season Prep: Data Learnings from Q4 2016
A good summary of learnings from Appsflyer's 2016 holidays data.APPSFLYER.COM
How to Detect and Fight Back Against Ad Fatigue
A guest post from Andrew of Social Fulcrum on the Reforge blog on fighting ad fatigue in paid (with a particular focus on FB). It's relatively high level but there are some good tips that jumped out to me (ex: keep an eye on your geo level segmentation and potentially filter out DMAs if they are getting hit too hard).REFORGE.COM
A Case Study from AdQuick – the Future of OOH Buying?
I had the opportunity to chat with Matt a few weeks ago. He's the CEO of AdQuick and the author of this post. AdQuick is a really cool new startup in the OOH space that I've previously included in this newsletter. They are trying to make OOH buying smarter by aggregating supply online, and by adding logical functionality on top (in this case study they explain how they used a text short code to measure efficacy for Orange Theory). They are scaling currently focused primarily on LA, but they are growing nationally. I bet they will be huge in a few years’ time.ADQUICK.COM
AppGrowthLab – A Free, Weekly App Marketing Course
Matej of Pixel Federation is part of the team behind this free course, which is a collaboration by a number of growth pros and companies in the mobile space. Each lesson will be delivered via newsletter or by a snazzy FB Messenger Bot.
Top 16 Facebook Ad Design Trends of 2017
A good summary of FB ad trends. Some of these are obviously worth trying if you haven't already (ex: lists in ad copy, super long form ad copy).
I personally think the 9th point ("Selling Content") is the biggest and most impactful opportunity for paid FB.GROWWITHBAMBOO.COM
Facebook Messenger Lets Games Monetize with Purchases and Ads
Monetization has arrived. I'm a semi-regular player of Zynga's Words With Friends on Messenger and I've been hit with an interstitial or two already. I still think this is a mega growth channel for casual gaming (and potentially more) but I have run into some far better-informed people who are pretty down on the category. We shall see!MESSENGER.FB.COM
Liftoff’s 2017 Mobile App Engagement Index (Covering 9/16 – 8/17)
This is consistently the best baseline reporting for paid display for the mobile industry. They saw $59 per purchase on iOS and $71 on Android across all categories. That same metric for Shopping apps specifically was $74...LIFTOFF.IO
This Chrome Extension Allows You to Only See Paid Ads in Your Facebook Newsfeed
I came across this via another growth newsletter/blog. It's a little, free Chrome extension that filters out organic posts and only shows sponsored/paid results. I think it works essentially in the same way as AdBlock, but in reverse. I tested it on desktop FB and it worked like a charm (although I'm sure it breaks periodically as FB makes changes to combat AdBlock).
Product & Design
But Sometimes Links Look Like Buttons (and Buttons Look Like Links)
A design pet peeve of mine that I believe can be a major cause of confusion for the average user (especially on mobile).MEDIUM.COM
Should Marketing Emails Use a ‘No-Reply’ Email Address?
IMO there really isn't a good reason to not allow users to respond to all mail... especially when you can just point the responses to Zendesk or some equivalent.MARKETINGLAND.COM