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January 30, 2018
Singular & Grow.co’s State of the Industry: Digital Marketing Measurement 2018
I had the opportunity to partner with Singular to put together a survey and the resulting report on measurement in digital (with a particular focus on mobile).
The headline here for me is "on average marketers utilize 17 marketing tools and services to run their digital marketing campaigns." If you are interested in checking out the report you get it for free with a form submit.SINGULAR.NET
4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices
One of the better overviews of DCO on FB that I've seen, though it's from December.GROWWITHBAMBOO.COM
Why Use Landing Pages? 45-Point Guide to Capture Conversions
I agree entirely with the thesis here, though I'm not a huge fan of using WYSIWYG tools to make it happen.KLIENTBOOST.COM
More Companies Will Replace CMOs With Chief Growth Officers in 2018, Forrester Predicts
Some of this trend is purely a branding exercise (Marketing -> Growth), but I do think there is an underlying shift in which good marketers are expected to have a base level of knowledge of pure tech, product, UX, & design.ADWEEK.COM