4:00pm – 4:30pm
There is a big shift happening in retail — commerce is moving off ecommerce sites and into the channels where people are gathering. So what does this mean for retailers? This session will discuss three aspects of distributed commerce: social buy buttons, messaging/conversational commerce and shopping apps. Learn just how potent this trend is with a demonstration of 1800Flowers new Facebook bot. The session will go into where the market is going and what retailers are doing to test the waters today.
Carla Dunham, Vice President, Global Brand Strategy @ Kate Spade & Company
Jon Mandell, VP of Multi-Brand Customer Marketing @ 1800Flowers
Justin Zhu, Chief Executive Officer @ Iterable
Ken Seiff, Managing Partner @ Beanstalk Ventures