9:25am – 9:45am
Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena.
Julie Bernard, Chief Marketing Officer @ Verve
Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International