3:50pm — 4:20pm
Certain concepts never get old, and for better or worse have no solution. They are both ever-present and evolving. One of those is customer retention. While it may be last on the agenda, it is certainly not least with respect to importance. Our panel will discuss the evolution of activation and retention, what they saw this year and what they expect for the year ahead. They will cover new opportunities in push (rich push, for example), the use of messaging app integrations, SMS, email, retargeting and much more.
Marissa Chacko, Product Manager @ Foursquare
Mark Ghermezian, CEO + Co-Founder @ Appboy
Sumee Oh, Director of Marketing @ Jam City
Shamanth Rao, Growth @ PuzzleSocial
Susan Su, Partner @ 500 Startups, Head of Marketing @ Reforge