11:40am — 12:00pm
As TED expands its global reach with the help of mobile, they’re continuing to nd innovative ways to enrich the user experience across devices. Join Cody Winn, deputy director, Mobile + Platforms at TED, and Momchil Kyurkchiev, CEO and co-founder at Leanplum, as they discuss the journey ahead to advance the TED mobile app experience.
In this discussion you’ll learn:
- How technology is enabling TED to better understand their global audience
- The early challenges and lessons learned of expanding from desktop to mobile
- How to balance the need for mobile acquisition with engagement
Cody Winn, Deputy Director, Mobile + Platforms @ TED
Momchil Kyurkchiev, CEO & Co-Founder @ Leanplum