2:30pm – 2:50pm
In a mobile-centric world, brands must focus on the mobile customer experience. Marketers must fit into their customer’s journey and adhere to their mobile behaviors to connect, engage and retain their most valuable customers. Mobile is different than other digital channels – it’s personal, in the moment, and always with you. Brands need to understand how they need to fit into their customers’ lifestyle. Interaction cannot be random. Experiences and engagement has to fit and be relevant with your users’ mobile moments.
Martin Doettling, Chief Marketing Officer @ Swrve