9:55am – 10:15am
A core principle of finance, the time value of money (TVM) states that any amount of money available in the present is worth more than the same amount in the future. The same holds true for data. To understand the true ROI of data infrastructure projects, mobile marketers need to account for the time dimension. What is the value being lost every day due to collection, analysis, decision and execution latency? What is the biggest bottleneck companies need to address to unlock this value? Most important, how do you turn speed into a competitive weapon to accelerate not just your data pipeline but your entire mobile business?
Michael Katz, CEO / Co-Founder @ mParticle