Thursday, May 5
Retention Panel — 2:00pm – 2:30pm
As we continue the headlong dive of not just getting users but keeping them, the conversation can (and has in the previous session did) look at product-specific changes geared towards engineering behavior. Another approach toward retention and engagement is more tactical, i.e., engaging the users. In this conversation, we explore how paid retargeting, email, in-app messaging, and social can work in combination with push to build a comprehensive retention program.
Kara Bennett, Retention Marketing Manager @ Artifact Uprising
Barron Ernst, Senior Director of Mobile and International Growth @ Naspers
Eduardo Henrique, Co-Founder @ Movile & Head of Global Expansion @ PlayKids
Ellyn Henderson, Marketing Lead @ WedPics
Adam Lovallo, Editor / Co-Founder @ Grow.co