Wednesday, May 5
Main Stage — 9:20am – 9:50am
Everyone in this room probably cringes when hearing someone talk about retention as simply push. While still a core channel, it’s just one way to communicate, and it doesn’t take into account context, like what to say, when to say it, etc. At the same time, while content personalization and multichannel messaging are technically possible, it is really hard to put them together at scale. Join us as we share how the most successful growth teams of today have moved beyond the one-size-fits-all approach, and the impact it has made to their bottom line.
Raquel Basso, Director, Mobile Strategy @ Shutterfly
Wilson Kriegel, Chief Business Officer @ PicsArt
Jeff Morris, Director of CRM & Engagement @ Tinder
Deema Tamimi, Head of Product and Performance Marketing @ Flipboard
Adam Lovallo, Co-Founder @ Grow.co