Thursday, May 5
Acquisition Track Panel — 9:30am – 10:00am
At some point, digital alone, while massive, isn’t enough. It is time to go back the basics, i.e. “traditional” direct response channels. Like many things that aren’t the sexiest, they can really work. Join us for a discussion on how to make traditional channels work in concert with conventional UA tactics — including thoughts on agency selection, media buying best practices, creative, and measurement.
Ashish Agarwal, VP / Head of Marketing @ Remitly
Kate Huyett, US Growth Lead @ TransferWise
Eric Ma, Vice President of User Acquisition @ Scopely
Elan Mosbacher, VP of Marketing @ SpotHero
Tim McCloud, Head of Marketing and Growth @ Life360