11:20am – 11:35am
Ecommerce marketers are constantly experimenting with a wide variety of new and maturing marketing tactics. But in doing so, you’re creating mountains of data in effort to accelerate advertising efforts and pump insights back into the business. When you’re under enormous pressure to make it all pay off, how do you map out the most sophisticated acquisition strategy for your brand? In this session, we’ll discuss strategies to drive maximum ROI with efficient and personalized campaigns. You’ll also learn the most realistic way of addressing measurement challenges when segmenting your efforts across audiences, channels, and devices.
Neal Boornazian, Executive Vice President @ OrionCKB
Stephanie Heffernan, Sr. Ecommerce Marketing Manager @ ThinkGeek