2:40pm – 2:55pm
How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals.
Dennis Mink, Vice President of Marketing @ Liftoff