2:50pm — 3:10pm

App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur.


Marcus Lee, Director, Mobile User Acquisition @ Game Circus
Sunil Bhagwan, Vice President, Sales @ AppsFlyer

Join the Grow.co Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.