3:30pm — 3:50pm

Mobile advertising strategies have evolved from solely driving app installs to acquiring users who will yield the highest possible value over time. Doing so requires marketers to consider every aspect of a user’s journey and serve relevant content with dynamic creatives to reach users who will ultimately drive lifetime value. In this fireside chat moderated by Lee Jones, Director of Global Apps Strategy at Google, you will hear from leading app growth marketers on how they have scaled campaigns to focus on high-value users by incorporating complex signals.


Aloke Fernandes, Sr. Marketing Manager @ Uber
Kirill Bylkov, Head of User Acquisition @ Big Blue Bubble
Simon Dupuy, Director, Mobile Marketing @ Expedia

Moderated by:
Lee Jones, Director, Global App Ads Product Strategy @ Google, Inc.

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