2:00pm – 2:30pm

Personalization is a selling point used by almost every CRM, ESP, engagement platform, automation tool and more. It is obviously technically possible, but what does that actually look like in practice, for a team trying to drive retention and engagement? This conversation will center on how personalization is actually being used today — at scale, across email, in-app messaging, SMS and push.

Nitasha Mehta, Reengagement @ Boxed Wholesale
Justin Zhu, CEO / Co-Founder @ Iterable
Ashley Spiro, Sr. Manager of Retention Marketing @ 1stdibs

Moderated by:
Adam Lovallo, Co-Founder @ Grow.co

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