4:20pm – 5:00pm
Buying and evaluating based solely on CPI is obviously not the right strategy. We’ve heard that refrain in this industry for years now. The question is, beyond optimizing to total 1, 7 and 30 day ROAS, what other drivers can be leveraged to improve ROI? We’ll discuss how to use segmentation analysis to identify pockets of high quality users and how to apply that analysis back to your campaigns.
Marc Atiyeh, Head of Growth @ Paribus
Jehan Damji, Product Manager @ Facebook
Kate Huyett, US Growth Lead @ TransferWise
Efrat Levitzky Krakover, VP Media @ Matomy Media Group
Adam Lovallo, Co-Founder @ Grow.co