Issue 116

November 9, 2016

Mobile Apps


New Community Focused on Web & Mobile Web Growth + Retention

We recently set up a few new moderated Google Groups to complement our original group for those in the mobile apps space, as well as a new Slack group for real-time chat with other marketers and product folks. If you are working on a web + mobile web centric funnel / product we'd love to have you join.

As always, membership to our communities is by application only, as we keep them "vendor" free. Right now the Web & Mobile Web group has ~100 members and is just getting started.


A Reasonably Clever Approach to Lift Testing for Video Ads

This is basically a paid post from TubeMogul, but in spite of that it is an interesting approach to measuring video for a DR brand ( is the example here). Essentially, they have a pooled group of advertisers (10+) from which they pull placebo ads (aka the control group). That way they aren't "wasting" spend on a PSA ad or some other generic creative but they can still see the relative impact of their exposed group to the control. Pretty smart.ADEXCHANGER.COM

Product & Design

34 UX Myths

A list of 34 "myths" with research and findings that challenge prevailing wisdom. My personal favorite: Myth #9, "Design has to be original".UXMYTHS.COM

Product Management 2.0: A Growth Story

How one PM at Firefox applied a growth oriented process to his PM role. Admittedly, he almost lost me with the start of first sentence ("After 4 years of doing growth hacking"), but I think it is a thoughtful post overall.MEDIUM.COM
Join the Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.