Issue 124

January 4, 2017

Mobile Apps

App Store Page Best Practices From the Top 100 Apps on iOS and Android, by StoreMaven

This is a really excellent, long-form guide by StoreMaven that looks at app store page tactics for the top 100 apps on both iOS and Google Play.

A few of my highlights: 

  • 26% of the top free apps on the App Store use video, versus 54% on Play 
  • Videos on Play have 2x watch rate relative to the App Store
  • On iOS, 33% of users scroll through the image gallery (as the gallery is above the fold) whereas only 15% scroll though on Play. 

It is a good piece overall, and notably, they don't have a signup gate.



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