Theoretically Atlas could transcend apps/web/mobile web, and for that reason I put this article at the top of the newsletter this week. This article covers this announcement on the FB blog. I'd love to hear folks' experience with this and, for those of you at FB is reading this, I'm sure our broader group members would love to have the opportunity to ask questions about how this works given the announcement is relative light on details..ADEXCHANGER.COM
I met the team behind The Gramlist last week and I wanted to share their work more broadly. In short, they take a curated approach to identify real influencers on Instragram in the mid to long tail. They share curated lists periodically in a newsletter, and they engage in research and campaign execution on behalf of brands.THEGRAMLIST.COM
I love when these spam and/or arb guys get interviewed and are expected to give answers like a "real" media company.
The following passage elicited an actual laugh from me: "Visiting a Blasting News article can be a bracing experience, with content confined to a narrow well, hemmed in by in-banner video, multiple display ads, several Taboola widgets. A site redesign is coming later this year."DIGIDAY.COM
An interesting take on the failed (I guess?) experiment of leveraging Thrillist's audience against JackThreads. It sounds like the pub business was basically earning more per users from advertising than ecomm but was subsidizing the ecomm side in order to build it up.