Issue 136

March 29, 2017

Product & Design

HTML5 Is Here

I'm a bit obsessed with the world of HTML5 apps at the moment so I really only recommend this article if you share that interest.



Paradigm Shift: The Evolution Of Podcast Advertising

I unequivocally recommend the whole Ad Results Media team if you are trying to break into podcasts. They published this relatively high level piece on Forbes which provided me the perfect excuse to shout them out. Podcasts are not the biggest channel in the world but they work. It's growing as a channel, and can have an outsized cross-channel impact relative to the $$$ involved (in my opinion). And, obviously, I think Ad Results is a great partner to use here.


Product & Design



Product & Design

Augmented Reality in Mobile Apps [VIDEO] 

A cool presentation that closed out the product track at MAU 2017. Arpit & Wayfair are very much on the cutting edge of AR ecomm experiences that actually achieve something real in addition to PR coverage.



Data Anomalies in Search Console

In case you are in a panic about your average position in search console, breathe easy:

"An  incremental improvement in Google's logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only affects Search Console reporting, not your actual performance on Google Search. "

Thanks Liz!

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