Issue 137

April 5, 2017


Growth

FTC Settlement Bars Spam Email Marketing, Baseless Weight-Loss Claims by Diet-Pill Operation

This was just too good for me pass on this week:

"According to the FTC’s June 2016 complaint, Colby Fox; his companies, Tachht, Inc. and Teqqi, LLC; and a fourth defendant paid affiliate marketers to send consumers millions of illegal spam emails from hacked email accounts, making it appear that the messages came from the consumers’ family members, friends, or other contacts. The email messages appeared to be a quick note from a family member or friend, passing along a link to an interesting news story.

The links in those email messages led to websites deceptively promoting the defendants’ unproven weight-loss products, such as Original Pure Forskolin and Original White Kidney Bean. These websites deceptively claimed that the defendants’ products could cause weight loss of 17 pounds in 4 weeks, or “41.7lbs in 2.5 months.”

FTC.GOV

CRM

Product & Design

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