This is a really, really deep dive into approaches to generating interests for targeting. Much of this approach could be used when lookalikes are tapped out or to layer on top/narrow your lookalike efforts.ADESPRESSO.COM
The quality on these for FB & Twitter has been rough... will LinkedIn be any better?ADEXCHANGER.COM
This is mostly brand advertising news... but maybe one day Apple News could be a quasi DR channel (via video?).MARKETINGLAND.COM
This was just too good for me pass on this week:
"According to the FTC’s June 2016 complaint, Colby Fox; his companies, Tachht, Inc. and Teqqi, LLC; and a fourth defendant paid affiliate marketers to send consumers millions of illegal spam emails from hacked email accounts, making it appear that the messages came from the consumers’ family members, friends, or other contacts. The email messages appeared to be a quick note from a family member or friend, passing along a link to an interesting news story.
The links in those email messages led to websites deceptively promoting the defendants’ unproven weight-loss products, such as Original Pure Forskolin and Original White Kidney Bean. These websites deceptively claimed that the defendants’ products could cause weight loss of 17 pounds in 4 weeks, or “41.7lbs in 2.5 months.”FTC.GOV
I messed up the link here last week... sorry!APPBOY.COM