Inside the 6 Hypotheses That Doubled Patreon’s Activation Success
A superb interview/piece from Susan at Reforge. I especially enjoyed this because the core thesis is that they had to roll all of their tweaks into a big overhaul of a critical path. Especially at their scale, this is essentially the only way to find a real winner... incremental A/B testing would just taken too long. In a lot of orgs it seems like exactly these sorts of cross-functional initiatives to optimize core user flows are never resourced at all, so big props to the Patreon team for doing this.
As a final plug, I'm actually a Patreon contributor to a podcast and the experience is seamless!COELEVATE.COM