Issue 162

September 27, 2017


Growth

Crafting The Perfect Podcast Ad

Mid-rolls + authenticity + enthusiasm. As an aside, Forbes.com on desktop is a true hellscape of auto-roll video, full screen display interstitials, and mega display ads.

FORBES.COM

Newly Streamlined App Ratings

"Now it’s quicker and easier for users to see your app's rating, with just one summary rating that displays on your product page." I don't really understand what actually is different, but it sounds important.

DEVELOPER.APPLE.COM

Taboola’s New Data Marketplace

They've added a new reporting tab so that you can see performance by audience segment (including original TB segments and segments from third party providers). Those segments are also target-able although you still have to rely on the account managers for the configurations.

BLOG.TABOOLA.COM

Product & Design

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