Issue 169

November 15, 2017

Product & Design


Customer Data Platform ROI: Marketing Effectiveness

A good pro argument for CDPs from David at mParticle. I think the speed argument is a relatively compelling one as I've definitely seen CDP users be more likely to create smaller, more granular segments that they can action on across channels, whereas you'd be less likely to do so if you needed to create the same segment in multiple, separate vendor interfaces.


Facebook Playable Ads: Top Five Best Practices

Playable Ads on Facebook are still for games only and are still very much under the radar IMO. This is a great post from the Bidalgo team with tips on how to build effective playable creatives. This format is still in beta but will almost certainly roll out more broadly... and I expect that it won't be a games only option for long.


Product & Design


Product & Design

Mastering Mobile Popups

I'm a fan of Conversion XL's writing generally. In this case they shared results of a mobile pop up experiment on a shoe ecomm brand (and notably they did so in accordance with Google's anti-interstitial stance).



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