Mobile Fraud: Marketers’ Massive Hidden Threat [Forrester Study]
This is a Forrester survey in partnership with Appsflyer taking a look at fraud. Ultimately, it makes a reasonably strong case for taking proactive measures on the fraud front, which is reasonable. It does require a form-fill to get the full report.
Fraud is definitely important, but I think another, related question deserves exploration/study: For non-FB / non-Google programmatic display spend, what % of attributed installs (based on finger printing, etc.) are coming from what were essentially mis-clicks on the creatives themselves?
I'd love to see a programmatic campaign run against a true control to understand what sort of click-to-install attribution the control can claim. If anyone has run that test please share the results with us!APPSFLYER.COM