Issue 178

January 24, 2018

Product & Design


Product & Design


Facebook’s Archive of Ads With Political Content

I had thought (evidently incorrectly) that the archiving effort might expose all ads rather than just political ones. Nonetheless this will probably quickly become the most comprehensive database of FB ad examples online, so it might be useful for inspiration purposes.


Forrester Survey on Mobile Marketing Measurement in 2018

This is a survey of 300 marketing orgs on their approach to mobile measurement and measurement more broadly. My reading of the results is that a majority of respondents are treating apps and web + mobile web as distinct channels in large part thanks to the fact that unifying attribution data across platforms is still extremely difficult. Fair warning: this is a gated piece that requires an email submit.



Product & Design


How Much Is Too Much? Faceted Navigation and SEO

This is a post about how to avoid having too many really thin, faceted search result pages getting indexed by Google. It's a tricky thing to deal with particularly when there are lots of products and lots of filters. He has some good rules of thumb in here too which are helpful.


Pixite Quadruples Revenue With Help From Braavo

This is a case study from Braavo, which is a factoring/capital solution for mobile apps. In this case a coloring book app scaled paid UA off thanks to the factoring line/cash from Braavo. I've included this because I think this type of funding is an interesting trend in mobile and I wonder if it could become more common in other consumer verticals (ex: D2C ecomm) as the availability of VC $ tightens.


The Next Big TV Tech Platform: Roku

A few highlights: "The company is expected to bring in more ad revenue by 2020 than rival Hulu", "Roku typically doesn't sell advertising through an open exchange (open bidding system)... but it does use programmatic infrastructure to digitally target those ads," and their "free channel, which syndicates content from other networks, is currently the third most-watched ad-supported channel on Roku".


Optimize Facebook Dynamic Product Ads the Right Way

A solid post by Andrew Foxwell that lightly upsells to a new training course they are selling on His point about controlling frequency is a good one as these dynamic ad sets can get out of control. I like his rule of thumb of "no more than seven impressions over a seven-day period (1X per day)."

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