Issue 181

February 14, 2018


Product & Design

Growth

The Complete Guide to Customer Data Platforms

The "customer data platform" moniker has taken off and is approaching ubiquity in our industry. This guide from mParticle attempts to explain what they are, why are they exist and how they are different (especially in relation to DMPs which sometimes get incorrectly conflated). FYI this does require a form fill.

MPARTICLE.COM

CRM

Product & Design

Growth

‘They Need to Put Things into a Spreadsheet’: Confessions of a Media Exec on Ad Buyers

I really like Digiday's confessions series, even though it tends to be non-DR focused. I thought this one was particularly funny as it features a publisher exec complaining that agencies "muck up" branded content deals (which, to be fair, I'm sure they do) by insisting on focusing on reach and cost... which seems like a pretty prudent thing to focus on to me when you are talking about lump sum style campaigns.

DIGIDAY.COM

CRM

Product & Design

Growth

Purple’s Marketing Cost

I respect how unique Purple's approach to creative has been. This filing doesn't say much about marketing, but it does show they spent over $70m in marketing in 2017. They lost $5m overall on $196m in revenue.

SEC.GOV

Product & Design

Growth

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