Issue 188

April 4, 2018


Growth

The Complete Guide to Customer Data Platforms

The "customer data platform" moniker has taken off and is approaching ubiquity in our industry. This guide from mParticle attempts to explain what they are, why are they exist and how they are different (especially in relation to DMPs which sometimes get incorrectly conflated). FYI this does require a form fill.

MPARTICLE.COM

Product & Design

Join the Grow.co Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.