Issue 195

May 30, 2018


Growth

Forrester Survey on Mobile Marketing Measurement in 2018

This is a survey of 300 marketing orgs on their approach to mobile measurement and measurement more broadly. My reading of the results is that a majority of respondents are treating apps and web + mobile web as distinct channels in large part thanks to the fact that unifying attribution data across platforms is still extremely difficult. Fair warning: this is a gated piece that requires an email submit.

MKT.TUNE.COM

Facebook’s Archive of Ads With Political Content

I had thought (evidently incorrectly) that the archiving effort might expose all ads rather than just political ones. Nonetheless this will probably quickly become the most comprehensive database of FB ad examples online, so it might be useful for inspiration purposes.

FACEBOOK.COM

Product & Design

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