Issue 198

June 20, 2018


Growth

Auto vs. Manual Bidding on Facebook?

This is an interesting take... and I hear different answers to this question all the time. But the argument in this case is that manual bidding is clearly better and "your daily budget should be 25X the bid you have set." I'd love to see them share the results of an actual A/B test running the bidding options in parallel.

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