Issue 199

June 27, 2018


Growth

How Amazon Steers Shoppers to Its Own Products

A great article on Amazon's approach to private label productsI thought this comparison with retail was interesting: “What’s happening on Amazon is different than you see in brick-and-mortar stores,” said Kevin Grundy, an analyst at investment bank Jefferies. “There, private label brands might take slightly more than 10 percent market share. Amazon’s private label brands are taking more than 25 percent of the online market.”

NYTIMES.COM
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