The world's leading community for growth-focused
  • MOBILE APPS

  • Consumer Brands

  • Startups and Innovators

  • Digital Media Companies

Subscribe to a hand picked round up of the best customer acquisition & retention links every week.

Plus, original essays, and invitations to special events. Free.




    About Us


    Founded in January 2014, Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.

    Our online communities and in-person events include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

    The communities are free to join, and are a great way to learn from and network with innovators and leaders working for the top mobile brands today. Our communities are a safe space for you to share tips, strategies and more, and as such, people we consider vendors (marketing platforms, marketing agencies, tool providers and other solutions pitched toward the marketing community) are not allowed.

    Contact Us


      Issue 344

      May 12, 2021


      Growth

      Apple Robbed the Mob’s Bank

      "With ATT, Apple has robbed the mob’s bank. In bolstering its ads business while severely handicapping other advertising platforms — but especially Facebook — with the introduction of a privacy policy that effectively breaks the mechanic that those platforms use to target ads, Apple has taken money from a party that is so unsympathetic that it can’t appeal to a greater authority for redress. Apple has brazenly, in broad daylight, stormed into the Bank of Facebook, looted its most precious resource, and, camouflaged under the noble cause of giving privacy controls to the consumer, fled the scene." A hot but fair take. It's a remarkable PR win that Apple has come out so far ahead on the whole issue while also continuing to build their own advertising efforts.MOBILEDEVMEMO.COM

      SKAdNetwork Three Point … Doh!

      "If you have been as obsessed with measurement and attribution as I’ve been, you may understand that sending postbacks to five platforms simultaneously could end up in all five platforms “claiming” that they generated the conversion." LOL (if true). What a mess.ADEXCHANGER.COM

      Product & Design

      Join the Grow.co Weekly Newsletter Which Consistently Opens at +45%

      Why is the open rate so high?

      We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

      Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

      We respect your privacy.
      We'll never share your address and you may unsubscribe at any time.