Founded in January 2014, Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.
Our online communities and in-person events include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.
The communities are free to join, and are a great way to learn from and network with innovators and leaders working for the top mobile brands today. Our communities are a safe space for you to share tips, strategies and more, and as such, people we consider vendors (marketing platforms, marketing agencies, tool providers and other solutions pitched toward the marketing community) are not allowed.
September 5, 2018
Volunteer With Tech for Campaigns
TFC is an organization bring "best-in-class talent and technology to political campaigns." Hundreds of campaigns want help with digital/acquisition marketing and they are looking for more paid marketers to volunteer 6-8 hrs a week to run (mostly FB) marketing for campaigns. The last project for this cycle will be staffed in a few weeks so sign up to volunteer soon if you are interested!TECHFORCAMPAIGNS.ORG
AppOnBoard Powers Google Play’s ‘Try Now’ Button With Playable Demos
A massive win for AppOnBoard. They hugely simplified getting a playable demo into the store without having to do a full Instant App build.VENTUREBEAT.COM
Amazon Is Testing an Attribution Pixel, a Key Step in Rivaling the Duopoly
Critically "only those advertisers that sell on Amazon, rather than through it, are being invited to the free trial."DIGIDAY.COM
Tricky Ads From a Vitamin Company That Talks up Openness
The gist here is that Ritual has paid for content/posts on sites like PureWow and is using pull quotes from those articles in their paid ads on FB & IG. I understand the author's argument but it's totally impossible to police this sort of thing especially when the line between paid & editorial content continues to blur (including, notably, on New York Times owned properties like Wirecutter).NYTIMES.COM
Facebook Is Letting 5 Publishers Test Headlines, Images, Copy in Organic Posts
There will still be de minimis reach... but you can test more!MARKETINGLAND.COM
Product & Design
Firefox Will (Likely) Block All Third-Party Tracking by Default in Firefox 63
"In order to help give users the private web browsing experience they expect and deserve, Firefox will strip cookies and block storage access from third-party tracking content. We’ve already made this available for our Firefox Nightly users to try out, and will be running a shield study to test the experience with some of our beta users in September. We aim to bring this protection to all users in Firefox 65, and will continue to refine our approach to provide the strongest possible protection while preserving a smooth user experience."
I thought this was a good summary from ReTargeter's blog on what this means: https://retargeter.com/blog/firefox-and-the-third-party-cookie/.BLOG.MOZILLA.ORG