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November 14, 2018
Facebook Attribution Deep Dive: Democratizing Attribution for Digital Marketers
This is a good overview of the new Attribution tool which I really encourage FB buyers to check out. It's solid.MARKETINGLAND.COM
With the Google’s Exact Match Change Rolled out, Here’s What Advertisers Are Seeing
The majority of the agencies interviewed here report a significantly increased need for negative KWs, and a bigger reliance on phrase match (as you'd expect).SEARCHENGINELAND.COM
The Advanced Guide to Keyword Clustering
Keyword analysis for SEO is always tricky as you often end up with zillions of rows when you use the third-party tools & Google Search Console to build the lists. This post describes an approach to grouping raw queries into "clusters" so that it's more manageable to identify what type of content you need to create.MOZ.COM
Top UK Publishers Have a New Alliance to Compete With the Duopoly
This is a partnership between the Guardian, The Telegraph, News UK and Reach. The reach is actually pretty impressive, though I presume the CPMs will be prohibitive for most DR advertisers.DIGIDAY.COM