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January 30, 2019
EcommerceInfluence Podcast – How to Make Sense of Organic & Paid Traffic Attribution
This is a great episode from an excellent podcast that focuses primarily on Facebook UA. Highly recommended!ECOMMERCEINFLUENCE.COM
Fallout From Apple ITP Is Severe – and 7 Other Takeaways From Google Exec Sean Downey at Industry Preview
"We advertise a lot of hardware products we sell. When our marketing team goes after Safari users, they’ve seen upwards of 50% of their re-marketing lists go away overnight. And many other advertisers and agencies are seeing similar loss rates. The same thing happens in your conversion tracking. You lose about half of those conversions attributed.... "There are some simple solutions you can put into place that start to capture data. First and foremost, people are trying to make sure measurement works. A lot of people are starting to put first-party cookies on their site for measurement."ADEXCHANGER.COM
Bidalgo’s Campaigns Ad Search Apple Introductory Guide
The Bidalgo team was very generous to share this report ungated for inclusion here. It's a great primer on Apple search ads especially if you are really new to them. Also it's worth noting that Bidalgo will be in attendance in full force at MAU Vegas this year.BIDALGO.COM
Low CPI and High ARPU: Iran, the Fastest Growing Mobile Apps Market in the Middle East
A deep dive on the relative efficiency of the app install market in Iran.POCKETGAMER.BIZ
Product & Design
The State of Email in 2019: The Data, Trends and Innovations Shaping the Email Industry
This is gated (thus annoying) but it's actually worth downloading.LITMUS.COM