The world's leading community for growth-focused

  • Consumer Brands

  • Startups and Innovators

  • Digital Media Companies

Subscribe to a hand picked round up of the best customer acquisition & retention links every week.

Plus, original essays, and invitations to special events. Free.

    About Us

    Founded in January 2014, is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.

    Our online communities and in-person events include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

    The communities are free to join, and are a great way to learn from and network with innovators and leaders working for the top mobile brands today. Our communities are a safe space for you to share tips, strategies and more, and as such, people we consider vendors (marketing platforms, marketing agencies, tool providers and other solutions pitched toward the marketing community) are not allowed.

    Contact Us

      Issue 327

      January 13, 2021


      ORIGINAL CONTENT: YoY Analysis of Facebook Reach Costs+CPCs for a Basket of 10 US Subscription eComm Brands

      I've spent a fair amount of time so far this year doing ad hoc analysis of year-over-year January performance for a handful of subscription ecomm brands. To make sure I wasn't missing any macro trends, I analyzed Facebook campaign data for a basket of North American focused, D2C subscription ecomm clients (10 in total). I pulled data for Jan 1-12, 2020 (Jan 1 was a Wednesday last year) and Jan 1-12, 2021 (Jan 1 was a Friday this year). MTD (Jan 1-12, 2021) spends for these brands range from $100k on the low end to $1m on the high end, but most are in the $300-500k range.BLOG.THESISTESTING.COM

      Tried & True Testing With Andrew Foxwell, Co-Founder, Foxwell Digital

      A brand new course from Foxwell Digital on testing on FB/IG. Andrew wrote "If you’ve ever wanted to determine what works best in an ad account, whether it’s regarding creative, placements, audiences, bidding, or something else, but not known exactly how to execute the test properly, Tried & True Testing is for you. Testing in the ad buying space can get very complicated, very quickly, so we’ve broken out what testing should aim to accomplish, how to set up the test, what to do during the test, and even how to analyze, report on, and communicate the test’s findings afterwards."FOXWELLDIGITAL.COM

      FTC Statement on Tapjoy

      They reached a reasonable settlement, and they really spend most of this statement blasting Apple & Google whose practices are basically totally unrelated to that of Tapjoy.FTC.GOV

      Product & Design

      Join the Weekly Newsletter Which Consistently Opens at +45%

      Why is the open rate so high?

      We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

      Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

      We respect your privacy.
      We'll never share your address and you may unsubscribe at any time.