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      Issue 319

      November 18, 2020


      Growth

      Long Read: IDFA0, the Time Is Now

      Superb research/writing from @thomasbcn. The key takeaway: "Per my estimates based on Mixpanel, Appsflyer & Kayzen data (thanks for sharing!), the proportion of inventory not reachable on SANs (Adam's note: self-attributing networks = Facebook, Google etc.) is currently up by over 50% compared to early September, and will likely rise a bit further by the end of the quarter."MADV.SUBSTACK.COM

      Facebook Conversion Lift Measurement Issue Goes Undetected for 12 Months

      "Facebook undercounted the number of conversions from people who were exposed to impressions on Facebook apps." Obviously not great, but if that really is the only issue caused at least these tests would be understating incrementality of campaigns as opposed to overstating (and thus inspiring inefficient spend). Only a few clients that I work on were impacted and they are already in the coupon/refund process.ADEXCHANGER.COM

      AI for Ad Copy

      A new AI tool to create ad copy that just launched... I haven't had the chance to try it yet but plan to! They've made a 20% off promo code available (and they have a free trial: GROW2020).COPYSMITH.AI

      YouTube Audio Ads Are Now Available in Open Beta

      "And although audio ads are clickable – the creative will show a still display ad while the audio plays – YouTube is primarily focused on awareness and consideration as the main advertiser KPIs, at least for now." So mostly ignorable for performance for now.ADEXCHANGER.COM
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