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Founded in January 2014, is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.

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Issue 250

July 17, 2019


Andrew Foxwell on CBO

"First, it's completely unpredictable. In theory, it saves tons of time and effort, but it has huge swings in performance that almost no one can handle right now. One day CPAs will be low, next day, 3-4X that."TWIITER.COM

What Agencies Get Wrong About Measuring TV Advertising

An excellent article from Philip of Tatari. I honestly think that a focus on "incrementality" is the best way to sell into growth marketers today. In *any* context (ad networks, TV, whatever) if you are speaking to incrementality I think it shows that you are actually trying to add value. Props to Tatari for nailing that.ADEXCHANGER.COM

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