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Founded in January 2014, is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.

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Issue 314

October 14, 2020


Apple: User Privacy and Data Use

"To request permission to track the user and access the device’s advertising identifier, use the AppTrackingTransparency framework. You must also include a purpose string in the system prompt that explains why you’d like to track the user. Unless you receive permission from the user to enable tracking, the device’s advertising identifier value will be all zeros and you may not track them as described above."DEVELOPER.APPLE.COM

UK Regulator Bans Misleading Homescapes, Gardenscapes Pin Puzzle Ads

"The Playrix ads... depict a puzzle that requires players to slide a variety of pins in a certain order to save a cartoonish character from certain doom. Only, as the ad regulator points out, the gameplay seemingly featured in those advertisements is nothing close to what’s actually found in the bulk of the match-3 games they’re advertising." Uhhh.... so that rule universally applied would wipe out the majority of gaming creatives in the UK, right?GAMASUTRA.COM

The Danger of Extending Marketing Payback Windows

The basic argument here is that longer payback periods are more reliant on projected user values which are much more likely to be wrong. That's essentially what happened at LivingSocial where our ACTUAL payback periods never caught up to our projections (and thus were infinite).MOBILEDEVMEMO.COM
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