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February 20, 2019
In Search of Scale, Direct-to-Consumer Brands Flock to TV
"TV spending by direct-to-consumer (D2C) brands has almost doubled since 2016, according to The Video Advertising Agency. They tracked 120 D2C brands using Nielsen data, and found that D2Cs spent $2 billion on TV in 2018—and 70 of the 120 were using TV for the first time."EMARKETER.COM
Reddit App Install Ads Are Here, Along With New 3rd Party Attribution Options, More Tracking Capabilities
With support of every major MMP.MARKETINGLAND.COM
Apple Is Reportedly Planning to Make a Big Change to the App Store That Follows in Microsoft’s and Google’s Footsteps
Apple apps will go cross-platform sometime in 2021.BUSINESSINSIDER.COM