The world's leading community for growth-focused
  • MOBILE APPS

  • Consumer Brands

  • Startups and Innovators

  • Digital Media Companies

Subscribe to a hand picked round up of the best customer acquisition & retention links every week.

Plus, original essays, and invitations to special events. Free.




    About Us


    Founded in January 2014, Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.

    Our online communities and in-person events include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

    The communities are free to join, and are a great way to learn from and network with innovators and leaders working for the top mobile brands today. Our communities are a safe space for you to share tips, strategies and more, and as such, people we consider vendors (marketing platforms, marketing agencies, tool providers and other solutions pitched toward the marketing community) are not allowed.

    Contact Us


      Issue 331

      February 10, 2021


      Growth

      ORIGINAL CONTENT: If You Want Successful TikTok Ads You Can’t Treat Them Like Facebook Ads

      Another great post by Heather Heddens of the Thesis team. She describes her experience over the last 12-18 months in testing into TikTok for a few D2C brands. The best part herein is she compares FB & TikTok performance on a more reasonable apples-to-apples basis to account for the somewhat insane tracking limitations that the TikTok ad platform still has ("TikTok can’t attribute a conversion unless the user makes the purchase in the same web-session in which they engaged with the ad").BLOG.THESISTESTING.COM
      Join the Grow.co Weekly Newsletter Which Consistently Opens at +45%

      Why is the open rate so high?

      We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

      Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

      We respect your privacy.
      We'll never share your address and you may unsubscribe at any time.