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Founded in January 2014, Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 20,000 acquisition and retention-oriented professionals.

Our online communities and in-person events include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

The communities are free to join, and are a great way to learn from and network with innovators and leaders working for the top mobile brands today. Our communities are a safe space for you to share tips, strategies and more, and as such, people we consider vendors (marketing platforms, marketing agencies, tool providers and other solutions pitched toward the marketing community) are not allowed.

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Issue 263

October 16, 2019


Growth

How to Build a Mobile-First Marketing Tech Stack: The Complete Guide

This is from our friends and partners at Appsflyer! "Looking to upgrade your marketing tech stack, but don't know where to start? Our comprehensive guide was designed to break down the barriers of tech stack strategy to provide tangible advice for the modern mobile marketer. Learn how to define your growth goals, from initial planning to in-depth use cases across the top nine MarTech tools. Get inspired by industry trends, stack design frameworks, and expert tips on how to navigate the evaluation process for new tools."APPSFLYER.COM

100+ Facebook Ad Lookalike Ideas

While FB is constantly preaching account simplification, it still seems like it’s often the case that have a more fractured and constantly changing audience mix improves results. This list of potential LAL audiences should help you come up with some incremental audience ideas.CHASECHAPPELL.COM

CRM

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