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October 17, 2018
‘You Don’t Want to Be Disintermediated’: DTC Brands, Fueled by Facebook Ads, Are Shifting Focus Elsewhere
Boll & Branch, Ritual, Vitruvi, AYR and more claiming here to have FB at sub 25% which is genuinely impressive.DIGIDAY.COM
Looking Beyond Facebook and Instagram, DTC Brands Try Snapchat
A rare positive article on Snapchat for DR. Brands referenced here make sense and include those in: acne/skin care, hair, apparel, birth control... But still, you'd be hard pressed to find a bunch of DR people extolling Snapchat in writing, so I think this is pretty notable.DIGIDAY.COM
A Basic Intro to Sponsored InMail Campaigns on LinkedIn
This is very basic, but I found it useful as I've never run one of these myself.PPCHERO.COM
TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’
This is an interesting take especially because running real control groups is often a configuration challenge in most DSPs. Maybe MediaMath has made it easy?ADEXCHANGER.COM