Day 1 — Commerce Unlocked
4:00pm – 4:20pm

Apple and Google’s launch of their mobile Augmented Reality (“AR”) platforms, ARKit and ARCore, have created significant buzz and momentum around AR. Mobile apps have started to leverage AR platforms to enhance the user experience. Learn about AR’s utility and context, uncover key considerations for launching an AR feature and developing metrics to measure feature impact, and explore predictions for what’s next in the future of AR.

Arpit Gupta
Senior Product Manager, iOS Apps



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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