Day 2 — Growth Track
10:20am – 10:40am

It’s easy to be awestruck by fraudulent data. The CTRs, IRs, and more all look great at first blush, but they aren’t giving you the honest feedback you need for the long haul. So how do you see through the spectacle and get clarity on your campaigns? Learn what Intuit — in partnership with Camelot and AdColony — has accomplished in moving toward a more fraud-free and transparent media partnership.

Jude O’Connor
VP Brand and Agency Performance
AdColony

Alfred Van Hoven
VP, Interactive
Camelot

Mey Wong
Head of UA Media Strategy
Intuit

VIEW THE SLIDE DECK

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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