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NEWS
Rise of the Chief Growth Officer, and the New Growth Stack They’re Building
By Cassidy Schiller NEWS Sep 16, 2019
We’re seeing more and more CGOs – they’re leading growth marketing teams that are driving user acquisition and revenue expansion in the most advanced ways. To achieve this, they’ve built a new kind of sophisticated growth stack. Fresh research and new insights into how the top companies around the world in retail, on-demand services, gaming,[…]
How Turo Unleashed Acquisition With TV
By Cassidy Schiller NEWS Sep 09, 2019
You’ve probably heard how TV can be a performance channel. This session dives deep on advanced user acquisition strategies for TV–at scale. Hear how Turo leverages Tatari’s measurement and media buying to meet performance goals and create trust in their platform, at a scale on par or greater than even Facebook or Google. Philip Inghelbrecht[…]
Growth Through Retention: Looking Beyond User Acquisition in the Subscription Economy
By Cody Hale NEWS Sep 02, 2019
As more apps and services embrace a subscription-based business model, customer retention is becoming an important metric for growth marketers. Learn how successful growth marketers will need to evolve in order to thrive in a world where lifetime value reigns. Justin Gerrard Director, Growth Marketing Twitch Moderated by: Gosha Khuchua Managing Director, U.S. Fetch
Achieve the Platinum Standard: How Branch’s Cross-Platform Approach Is Setting the New Standard for Mobile Growth
By Cody Hale NEWS Aug 26, 2019
Forget show me the money – the key here is “where do I spend the money?” In a space where it is almost impossible to track the first touch point you have with a user, how can you know where your customers come from and give them a consistent experience across platforms and devices? Desktop?[…]
10 Most Common Mistakes Made by Growth Teams
By Cassidy Schiller NEWS Aug 19, 2019
Want to know what NOT to do when growing your app? This session will run through the most common mistakes made by growth teams today and what you can do to avoid them, offering concrete tips on how to accelerate your app’s growth, from correctly identifying marketability, to understanding incrementally and focusing on the metrics[…]
War Stories and Tactics for Fighting Mobile Ad Fraud
By Cassidy Schiller NEWS Aug 01, 2019
Three seasoned UA managers share their war stories and tactical advice for detecting, preventing, and mitigating mobile ad fraud. This is an information-packed workshop that will give you the exact questions to ask, explain which data to dig through, and define the processes to put in place to protect your UA budget against mobile ad[…]
Connecting the full customer journey across devices and channels remains a dream for many marketers, who often rely on disparate sources for attribution and optimization. In this session, we’ll provide an overview of where AppsFlyer’s People-Based Attribution product fits into the current landscape of cross-device measurement solutions. Get inspired by tangible use cases that you[…]