9:05am – 9:25am

With so many opportunities to invest in new ideas, it’s important for a retail marketer to carefully place their bets and execute. In this session, Jim Hilt, CMO of Express, will talk about how Express decides on when to lead and when to follow on a marketing trend. The talk will cover trends in marketplace, and how companies can make proper decisions when faced with many options.

Jim Hilt, EVP / CMO @ Express

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