10:50am – 11:20am
Marketing is much more than hard sales tactics and promotions; it’s about creating an engaging narrative that is relevant enough to get a customer to engage with your brand. In this session, we’re going to discuss how retailers go beyond direct response to tell their brand story and gain market awareness. We’re going to talk about topics such as new opportunities in existing media, how do retailers measure success and how content, influencer and partnership strategies can convert into revenue.
Brian Berger, Chief Executive Officer @ Mack Weldon
Ryan Gibson, Executive Vice President, Marketing Strategy @ Merkle
Olga Kay, Chief Executive Officer @ Moosh Walks
Robin Kamen, Board Member @ Sustain Natural