3:10pm – 3:40pm
With CPI costs north of $4 on average and 30-day retention rates below 20%, paid advertising as a stand-alone strategy is simply not economical for the vast majority of apps. We will discuss how these app marketers are driving growth outside of online paid campaigns — be it via ASO, referrals, core functionality or otherwise.
Sarah Bidnick, VP of Marketing @ TodayTix
Jonathan Levey, Digital Marketing Manager @ Skyjet
Aubrey Levy, Vice President, Marketing and Partnerships @ The Score
Adelyn Zhou, Founder @ Alight Labs
Adam Lovallo, Co-Founder @ Grow.co