1:30pm – 2:00pm

In this session, Eric Seufert, partner at Heracles (former VP of User Acquisition at Rovio, and owner of Mobile Dev Memo) will identify three trends that are fundamentally changing the mobile advertising landscape, and present strategies for addressing them to drive efficiency and profitability in mobile marketing. These three trends — the rise of cross-device campaigns and attribution, the increasing prevalence of click fraud and the increasing importance of video — will define how mobile UA professionals work in 2016 and beyond. In this session, attendees will be presented with practical, well-defined tactics for building campaigns and processes that make the most of these trends.

Eric Seufert, Partner @ Heracles

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