Wednesday, May 5
Main Stage — 1:50pm – 2:10pm
Everybody talks about “leveraging data” to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware