Wednesday, May 5
Main Stage — 9:50am – 10:10am

Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.

Dennis Mink, VP Marketing @ Liftoff

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