Thursday, May 5
Retention Breakout Session — 2:30pm – 2:50pm

Where to begin? That is often times the hardest question of all. What is the first step that will lead to the next and the next and ultimately success without too many steps backwards? This session will offer insights into the decision-making process when evaluating and setting up a retention strategy, accompanied by a look at case results. What are the key considerations when initiating an app retargeting campaign, which audience segmentation strategy is optimal for your app, and how do you get the most out of your in-house user data? Global data and insights into re-engagement metrics shared by Pan Katsukis, CEO and Co-Founder of Remerge.

Jennifer Nguyen, Mobile Media Manager @ Electronic Arts
Pan Katsukis , CEO / Co-Founder @ Remerge