Thursday, May 5
Retention Breakout Session — 10:20am – 10:40am
If we asked the audience to tell us the weather outside, we would be shocked if any didn’t use their phone (or watch) and check The Weather Channel App. While the need to know the weather helps create build in repeat usage, turning that simple need into the most downloaded weather app in the world requires the product and marketing teams at The Weather Channel to work in synch. Join us to hear The Weather Channel’s marketing team share the lessons and best practices they’ve learned on the way.
Michael Rodriguez, Director of iOS & Personalization Products @ The Weather Channel
Allison Guidetti, Mobile Marketing Consultant @ The Weather Channel