Thursday, May 5
Retention Breakout Session — 10:20am – 10:40am

If we asked the audience to tell us the weather outside, we would be shocked if any didn’t use their phone (or watch) and check The Weather Channel App. While the need to know the weather helps create build in repeat usage, turning that simple need into the most downloaded weather app in the world requires the product and marketing teams at The Weather Channel to work in synch. Join us to hear The Weather Channel’s marketing team share the lessons and best practices they’ve learned on the way.

Michael Rodriguez, Director of iOS & Personalization Products @ The Weather Channel
Allison Guidetti, Mobile Marketing Consultant @ The Weather Channel

Join the Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.