Thursday, May 5
Acquisition Breakout Session — 2:30pm – 2:50pm

Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You’ll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.

James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular

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