Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 11:40am – 12:00pm

Can you think of a brand that you love but with which you don’t engage? Do you know how you engage? Do you know how it began? The most savvy companies don’t just think about long-term engagement, they engineer it and figure out just what types of engagement and when both signal the best customers and create the desired behavior. Hear case studies of how engagement is the leading indicator of retention, and how increasing the right types of engagement leads to a shift in retention curves (versus short-term bumps in DAU).

Joshua Lu, Director of Product, Growth @ Zynga