Thursday, May 5
Acquisition Breakout Session — 10:10am – 10:30am
Television advertising has traditionally been used by brands to establish brand identity, promote awareness and recall, and drive initial and repeat purchase. New techniques utilizing big data allow performance-based advertisers to use television for not only its branding benefits, but also to drive performance metrics by targeting specific audiences relevant to mobile and e-commerce advertisers and by measuring the impact on key acquisition and retention metrics. In this session, we’ll discuss best practices in using television for user acquisition and engagement while providing some of our experience in working with large and mid-size publishers on national TV campaigns.
Wendell Wenjen, VP of Business Development @ Simulmedia