Thursday, May 5
Acquisition Panel — 3:10pm – 3:35pm
There’s one constant in the fast-moving world of mobile marketing: great data is the key to any successful campaign. This panel will cover how data can be used to build great target audiences, what data you should (and shouldn’t) use to quantify your results, and how to build a data-generation engine to power your ongoing marketing efforts.
Noah Godfrey, Founder @ Checkout 51
Suman Som, Director of User Acquisition @ Rocket Games