Wednesday, May 5
Main Stage — 2:30pm – 2:50pm

There’s no question that optimizing your app can drive engagement and more value. But is there more you could be doing to grow and retain users? In this fireside chat Tim Brown, Director of Engineering at Lyft, will share his insights on building one of the world’s fastest growing mobile brands.

You’ll learn:

  • How experimentation can help identify actions that indicate engaged and loyal users
  • How A/B testing simple changes can have a profound and positive impact on conversion
  • How customer feedback and unexpected test results can provide the greatest insights

Momchil Kyurkchiev, CEO / Co-Founder @ Leanplum
Timothy Brown, Engineering Manager @ Lyft

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