Wednesday, May 5
Main Stage — 10:30am – 10:50am

Mobile is, and has from its inception, been a unique digital animal. It’s been an area where organic search has played a de minimis impact on growth compared to other digital ecosystems, and yet, we all know that a growth model purely based on who spends the most is not sustainable, nor does it lead to great products. Will that change? If so, when and how? In this session we will explore these questions and more.

Ethan Smith, Chief Growth Officer @ Yummly