Thursday, May 5
Acquisition Breakout Session — 11:00am – 11:20am

At the end of the day, return on investment is your final and most important KPI. Yet it’s also one of the most difficult things to measure – given the long list of other metrics that have to be considered and accurately calculated. Paul H Müller, Adjust’s CTO, has spent a lot of time thinking about how to implement this for the analytics’ company’s clients and will be sharing their calculations, from end to end, in this session.

  • Measuring the right revenues – and detecting the wrong ones
  • How to attribute cost data to the right ad campaign cohorts
  • How to weigh income against expense and find your ROI

Paul H. Müller, CTO / Co-Founder @ Adjust

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